I wrote a press release about some of my recent career wins, and I'm going to try to get an article written about me in one of my hometown newspapers. Yup, mostly for my grandmother. :) Check it out:
ORANGE NATIVE ADVANCES ACTING CAREER IN HOLLYWOOD
Ajarae Coleman Books Primetime TV Role and Stars in Web Series
Los Angeles, August 18, 2011 - Orange, New Jersey-born actress Ajarae Coleman caps off a series of successes in Hollywood with a co-star role on the new ABC primetime television series SCANDAL, and a starring role in the comedic web series I HATE LA. These roles are the latest addition to several film, television, theater, internet and voice over credits.
SCANDAL is a new dramatic television series from the creator of GRAY’S ANATOMY, starring Kerry Washington. The series is set to premiere in late 2011 as a mid-season replacement on ABC. Coleman appears in a co-star role in the third episode of the series.
The web series I HATE LA will premiere on August 29, 2011, on www.comediva.com, a comedy site that features original video and editorial content by women and for women. Coleman plays the role of Rain in eight episodes of the first season of the series. Rain is a hilariously irreverent, overbearing vegan, who also happens to be a rather sexually aggressive lesbian. Her crazy shenanigans make for great comedy in the series. “It was a blast to play a character whose personality is so different from my own,” Coleman says. “Of course there are elements of every character that I can identify with. I use our similarities as the basis for developing the character, and then I just have a lot of fun playing with the characteristics of Rain that don’t resemble me at all.”
Coleman has eight films to her credit, and she landed her first principal television role last summer on the NBC daytime drama DAYS OF OUR LIVES. She earned critical acclaim in a starring role in the play THE GIFT HORSE last year. Coleman has successfully advanced her career by creating a presence and personality online. She actively blogs and uses social networks in her marketing. She has appeared in three web-based projects shot in the past six months alone. Coleman is currently developing her own original web projects as well.
The Orange native currently resides in Los Angeles, where she continues her acting training at the world-renowned Beverly Hills Playhouse. Coleman was the valedictorian at Park Avenue Elementary School in Orange, and starred as Dorothy in the school’s annual production of THE WIZ. She went on to graduate from Harvard University with an honors degree in Biological Anthropology. Coleman moved west to Los Angeles to work for the non-profit organization Teach For America, and there re-discovered her true passion for the performing arts.
Ajarae Coleman is currently represented by Jane Schulman of Vesta Talent Agency. For more information, visit www.ajarae.com.
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If you need some guidance on how to write and format a press release, my coach's book (The Tao of Show Business by Dallas Travers) guides you step by step, and there are lots of other resources on the web. My advice: don't be a perfectionist about it. Just write it and be done with it. I don't think mine is written anywhere near very well, but the reporter will probably re-write a bit anyway. I procrastinated for quite a while, and I just needed to get it done.
It's really easy to find media outlets to submit your press release to. I got this resource from Dallas: www.easymedialist.com. Four easy steps:
- Go to easymedialist.com and click on "USA city and state local media lists."
- Select your state.
- Uncheck all boxes and then click on the media outlets that are most local to your hometown.
- Click the "Preview Your List" button, and voila! You can pay via Paypal.
I spent $11.30 for a list of 10 New Jersey media outlets. The list includes the website for the media outlet, the primary editorial contact's name and email address, a general phone number, fax number for submitting press releases, and physical address. So simple. I'm about to fax my press release to the 10 places now, and then call to follow up and confirm receipt. We'll see what happens!
Um, why are you still sitting there? Go get some ink yourself!